To highlight all that MMIC has to offer, we focused on its six main capabilities. I created a 60" pull up banner as the main visual element of the booth, to be flanked with two smaller 24" pull-up banners on either side. However, I actually created six of these 24" banners that all coordinated visually, so that MMIC could pick and choose which capabilities to highlight, based on what conferences they attend. To complete the booth, two table top signs were added as well as a mini table top pull-up banner. A series of six different postcards was created as a leave-behind from the booth.
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